My Resume

CORE COMPETENCIES

Strategic Planning / Product Development / P & L Management / Project Management
Brand Development / Market Development /Seminar Leader (SNO, SEO, SEM) / Resource Management

Annual Marketing / Interactive & Print Promotions / Public Relations / Direct E-mail Expert
Cross-Genre Media Planning / Technical Proficiencies: PowerPoint & Microsoft Excel / Employee Training & Development /

CRM Saleforce.com Certified Super User (2009)

EXPERIENCES AND ACHIEVEMENTS

NEW DAY MEDIA SOLUTIONS, Martinez, GA 2013 - Present

A media consulting company that places key emphasis on newspaper and magazines.

President
Primary focus is on markets with a circulation base of 20,000 or under and core revenues of under $5 million. Key areas of concentration are rate card revitalization, rate structure redesign, strategic account analysis, extended publication strategy, digital projects & pricing, and profitable format change. Sales training is also provided both in field and in classroom settings, these include: Key Traits of a Sales Professional, Prospecting/Pre-call Planning and Needs Analysis, Elements of Effective Advertising, Persuasive Communications, Handling Objections and Competitions, Territory & Account Management.

THE WEEKS GROUP, Evans, GA                                                                                            2013 - Present
A revenue development firm dedicated to assisting the media industry in producing new revenues.

Vice President of Sales and Business Development
Main focus is selling service to media companies in the C Suite level. Objective is to bring in new accounts, reactivating dormant accounts, and improving sales effectiveness. This includes a process that produces and immediate ROI for clients and provides an exceptional training opportunity for the sales team. Our programs produce rapid revenue results in the range of $150,000 to over $1,000,000.
Responsible for business development, fostering leads and securing events for independent contractors.
Year to date has secured over $3 million for clients in new revenue and helped many Account Executives become more adept sales representatives through both in field training and webinar based.

NRS MEDIA, Atlanta, GA                                                                                                              2012 - 2013
NRS Media creates innovative ways to help media companies generate more revenue.

Director of Business and Development
Established relations with C-suite level prospects, required in-person calls, meeting with key decision makers, and developing strong long-term relationships with C-level managers. Collaboratively created and implemented tailored solutions, multimedia strategies, and advertising campaigns to increase media partner profitability. Lead, motivated, and coached sales teams and management to improve business efficiency and activity. Was responsible for executing all phases of client acquisition programs, from finding new prospects, reducing turnover and growing the right customers to help generate new, long-term, local direct revenue for media partners. Duties also included training diverse groups, education and client acquisition presentations, new market expansion, project management, and negotiation.

Consistently achieved or exceeded assigned sales quotas and averaged 13% above goal while conducting in market solution programs.

THE GORDON GROUP PR, Buzz on Biz Publisher, Augusta, GA                                           2011 - 2012
A premier media solutions platform for companies strategically targeting business decision makers.

Publisher/Publication Director
Managed the overall direction of the publication, including editorial, marketing, circulation, and sales departments. Determined the target markets, personnel, and production modes. Planned, organized, directed, and controlled the resources required when producing a publication, including setting the budget, allocating and controlling costs and distribution.

Expanded products and offerings to capture more revenue. Achieved a 50% increase in sales within three months.
Increased brand awareness through promotions and civic functions.
Developed custom programs to capture key data needed on a monthly basis in order to save time and control costs.
The company also produced a daily radio and television show, expanding skills and experience in these media outlets.

PORTICO PUBLICATIONS, Metro Spirit/Metro Parent                                                          2010 - 2011

Interim Publisher
Managed all aspects of the business, including editorial input, marketing, circulation evaluation, sales team development, community events, and sponsorships. Was accountable for bottom-line directives including strategic and tactical planning, budgeting, forecasting, competitive market analysis, business development, sales, program management, and key account relations.

Director of Advertising and Marketing
Provided leadership for the day-to-day operations of the sales department, while maintain a focus on the company’s strategic goals, as well as profit and loss. Established performance goals for all sales department employees and monitored performance on a continual basis, giving feedback to encourage growth. Oversaw all hiring, staff training, and termination of sales personnel.

Achieved growth and revenue goals by leading strategic teams, tactical planning, budgeting, forecasting, competitive market analysis, customer relations, documentation, and reporting.

FREEDOM COMMUNICATIONS, Irvine, CA 2007 - 2010

Regional Sales Director (2009-2010)
Provided management, leadership, and strategic sales direction to an assigned corporate strategic initiative throughout the division. The project focus was to grow advertising revenue based on shared company advertising department goals and overall vision. Provided hands-on leadership and coaching, effectively delivered to all levels of the organization including ad directors and publishers.

Assisted properties in goal-setting and measured team effectiveness on a monthly basis. Achieved many corporate awards for innovation and revenue generation.

Regional Sales and Market Development Manager (2007 - 2008)

Conducted SEO and SEM community seminars to local businesses. Build combo print and internet revenue through the execution of package selling, teaching sales people and customers about local searches, thus creating $100,000 per local market on four-legged sales calls. Participating in procuring key accounts in the market. Coaches sales performance on “ride alongs” using verbal and written feedback; teaching sales people and managers how to maximize their benefits through data.

MORRIS COMMUNICATIONS, Augusta, GA 2003 - 2007

Corporate Product Development Manager
Provided sales leadership and creativity, allowing the growth of new advertising revenues at the corporation’s 26 daily newspaper organizations. This was accomplished through the development of new products, the implementation of sound sales strategies and personal sales leadership in the field.

Created, developed, implemented, and maintained an NAA award-winning program called Yellow Advantage to compete with the yellow pages. In just 3 years this product captured $5.5 million.

Created a new program that enhanced the above yellow pages program by integrating a bundling product that included online video, newsprint, ask the expert column, direct mail,. This generated $3 million in online revenues.

Developed a virtual market blitz program that grossed over $750,000

Launched a new women’s magazine in several markets called Her Voice (targeted at women 25-50). Total revenue for these products topped $500,000 in 2006.